Below is the music video of Hong Kong singer Eason Chan's 一絲不掛
When I first saw this video, I was quite impressed by the idea of sand animation. It was my first time watching sand coming in a form of art, and I was very intrigue by it.
First of all, the title of this song translates into "No Strings Attached". The lyrics explain a broken relationship between a man and a woman and how the man is still bounded by their memories while the woman has already moved on. Throughout this video, 海潮, the sand animator, manipulates the sand to dance around Chan. The sand forms and changes to depict the scenery described in the lyrics, also demonstrating the relationship between the man, who is being controlled, and the woman, who controls the man even after their relationship has ended. The sand animator's hands play the role of the woman, the one who controls Chan's emotions and love. As seen in the video, Chan is being played around within the hands of the sand animator.
Towards the end of the video, Chan stood up and rid himself of confusion and struggles. He left the frame of sand, which symbolizes cutting the strings that were attached to him and his previous relationship off as he walked away without looking back. This, I believe one of the most conceptual point in this video as it relates back to the title of the song: No Strings Attached.
I was inspired by this music video because of the sand animation and how it perfectly fits into the song. The sand animator played an important role to portray the lyrics of this song. Although I had some difficulties understanding the sand animation at first, I liked how everything wasn't straight to the point. The slight confusion of the sand animation allows the viewers to depict what the scenery means, which catches attention and hooks interests.
Title: 一絲不掛 (No Strings Attached)
Lyrics: Albert Leung
Arranged by: Gary Tong
Producer: Alvin Leong
Sand Animator: 海潮
Saturday, February 26, 2011
Friday, February 25, 2011
ARASHI: Troublemaker
Below is a music video of the song "Troublemaker" by ARASHI.
http://www.tudou.com/programs/view/XQ3OvJEctsw/
This song is the third best selling single of 2010 in Japan. It was released on March 3rd, 2010 by the record label JStorm. I really like this music video not only because it has a catchy chorus, but also because of the video itself. It incorporated stop motion as the main selling point, which gives the viewers a fresh experience in music videos.
In this video, the song and visual images come together perfectly as they both follow a cheerful theme. The stop motion was done quite well, and I can tell that a lot of time and effort was put into this video. Furthermore, the rhythm of the stop motion also corresponds with the beat of the song. For example, between 00:09 to 00:26, the orange juice, apple and lettus all change in sizes according to the beat of the intro. For the juice, pictures were taken of the glass with different amount of juice. The editors then put the pictures together using the stop motion technique, creating an image of a glass of orange juice acting like volume levels of a stereo.
Although stop motion is the focal point of this music video, de-familiarization is another interesting point here. Using de-familiarization, inanimate objects are able to come to life. For example, a town built with toys in 1:47 to 1: 49 is put together as if the toy cars and people are actually moving.
I have also watched the 'making of' of this music video. The pictures of this video were taken in front of a green screen, which allowed the editors to add other features to the music video easily. Since this is a music video, the director of this video also thought about incorporating stop motion with the lyrics of the song. The Japanese language mostly consists of the sounds: A E I O U. The director took pictures of ARASHI as they mouthed the sounds of those five sounds. When the pictures are put together in stop motion, you can see that shape of their lips actually match the sound of the song. (See 2:25 to 2:27)
I like how this music video has a different approach than typical music videos. They way their incorporated stop motion and de-familiarization allows viewers to depict everything in a different point of view, which is a very good selling point.
Source: http://www.j-storm.co.jp/arashi/disco/single/s_23.html
http://www.tudou.com/programs/view/XQ3OvJEctsw/
This song is the third best selling single of 2010 in Japan. It was released on March 3rd, 2010 by the record label JStorm. I really like this music video not only because it has a catchy chorus, but also because of the video itself. It incorporated stop motion as the main selling point, which gives the viewers a fresh experience in music videos.
In this video, the song and visual images come together perfectly as they both follow a cheerful theme. The stop motion was done quite well, and I can tell that a lot of time and effort was put into this video. Furthermore, the rhythm of the stop motion also corresponds with the beat of the song. For example, between 00:09 to 00:26, the orange juice, apple and lettus all change in sizes according to the beat of the intro. For the juice, pictures were taken of the glass with different amount of juice. The editors then put the pictures together using the stop motion technique, creating an image of a glass of orange juice acting like volume levels of a stereo.
Although stop motion is the focal point of this music video, de-familiarization is another interesting point here. Using de-familiarization, inanimate objects are able to come to life. For example, a town built with toys in 1:47 to 1: 49 is put together as if the toy cars and people are actually moving.
I have also watched the 'making of' of this music video. The pictures of this video were taken in front of a green screen, which allowed the editors to add other features to the music video easily. Since this is a music video, the director of this video also thought about incorporating stop motion with the lyrics of the song. The Japanese language mostly consists of the sounds: A E I O U. The director took pictures of ARASHI as they mouthed the sounds of those five sounds. When the pictures are put together in stop motion, you can see that shape of their lips actually match the sound of the song. (See 2:25 to 2:27)
I like how this music video has a different approach than typical music videos. They way their incorporated stop motion and de-familiarization allows viewers to depict everything in a different point of view, which is a very good selling point.
Source: http://www.j-storm.co.jp/arashi/disco/single/s_23.html
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