Below is the music video of Hong Kong singer Eason Chan's 一絲不掛
When I first saw this video, I was quite impressed by the idea of sand animation. It was my first time watching sand coming in a form of art, and I was very intrigue by it.
First of all, the title of this song translates into "No Strings Attached". The lyrics explain a broken relationship between a man and a woman and how the man is still bounded by their memories while the woman has already moved on. Throughout this video, 海潮, the sand animator, manipulates the sand to dance around Chan. The sand forms and changes to depict the scenery described in the lyrics, also demonstrating the relationship between the man, who is being controlled, and the woman, who controls the man even after their relationship has ended. The sand animator's hands play the role of the woman, the one who controls Chan's emotions and love. As seen in the video, Chan is being played around within the hands of the sand animator.
Towards the end of the video, Chan stood up and rid himself of confusion and struggles. He left the frame of sand, which symbolizes cutting the strings that were attached to him and his previous relationship off as he walked away without looking back. This, I believe one of the most conceptual point in this video as it relates back to the title of the song: No Strings Attached.
I was inspired by this music video because of the sand animation and how it perfectly fits into the song. The sand animator played an important role to portray the lyrics of this song. Although I had some difficulties understanding the sand animation at first, I liked how everything wasn't straight to the point. The slight confusion of the sand animation allows the viewers to depict what the scenery means, which catches attention and hooks interests.
Title: 一絲不掛 (No Strings Attached)
Lyrics: Albert Leung
Arranged by: Gary Tong
Producer: Alvin Leong
Sand Animator: 海潮
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