Friday, April 29, 2011

Postgal: Mum is Born

Postgal Studio's Jason Chan created an animation called Mum is Born for Mother's Day.
This animation talks about a mother of two diagnosed with a sickness and looses her memories, thus the roles of children and mother are switched. In the animation, the daughter has to go to work in order to support the family. She cooks for the family, but the mother merely pushes the food aside and snacks on chocolate and other junk food instead. There are many scenes that showcases the hardships of mothers.
By switching the daughter and mother roles, we are able to experience the everyday life of our moms. It is difficult taking care of children and fulfilling their needs, and it is even harder to adapt to their rebellious ways. I like the concept behind this animation because it tackles the greatness of mothers by letting us, the viewers, see and experience the mother's perspective. Raising children is difficult and frustrating, but mothers will not quit no matter what because they love their children. This animation serves as a reminder for us to appreciate our mothers, because they are the greatest people on Earth.
Other than the concept, I really love the background of this animation. I have always been keeping an eye on the productions of Postgal because of their illustration styles. I like the loose lines and water colour effect in the background because it's attractive, yet simple enough so it won't steal any attention away from the animation characters.
I also like the fact that they did not incorporate audio for the characters and used speech bubbles instead. That way, the audio will not distract the viewers so they can focus on the animation. 

No comments:

Post a Comment